Header Photo Credit

*The stunning photo in the header of my blog is all thanks to Ron Shoshani. Visit his facebook page for more of his amazing photographs of Tel Aviv!

Wednesday, June 15, 2011

Kutiman's 'Thru Jerusalem' Goes Viral and Then Some

Israeli music video producer and international youtube phenomenon Kutiman has gone a step further with his most recent release, bringing beautiful audio and visual together with his newest youtube montage release of "Thru Jerusalem".  This music video montage of film snippets of Jerusalem musicians, artists, shots of local scenery both intimate and public, brings together the sounds, vibes colors and motion of Jerusalem.

In an interview with wired.com, Kutiman said:

 “I just tried to be a tourist and make the video regardless of race or religion... My only goal was to show the beauty of the city.”

And he succeeded in doing just this. Born Ophir Kutiel, the 29 year old "Yerushalmi", or Jeruslaem nativehas been known for his youtube mixes/collages of musical home-video which he found by scouring youtube on his own for interesting sampling material, as well as mixes of some popular music riffs. With his newest release, Kutiman  decided to go original this time around and cut and paste together his own footage of local talents.

Apparently he specifically requested that all musicians keep their Middle-Eastern improvisations around the key of D.

The video went viral within hours- posted and reposted on facebook by countless fans, and picked up by news sites and blogs such as CBS, Mashable (selected as their June 14th video of the day) and more.  His newest work is being referred to as a "musical journey", an "epitomization of the sounds of the city", a "beautiful tour" and a "beautiful song."

Named the Artist of the Season by Jerusalem's Season of Culture, Kutiman released "Thru Jerusalem" during the ROI Community Summit for young Jewish leaders and innovators. According to the Jerusalem Season of Culture website:

Kutiman's former work, Thru-you, a visual composition that is considered to be one of the most significant musical breakthroughs of recent years; brought together a series of unconnected YouTube videos to form a new viral sensation. His work was described by Time Magazine as one of the most important inventions in the world in 2009. His work has been exhibited all over the world including the Guggenheim Museum in New York. 

I agree that "Thru Jerusalem" it's not only an artistic feat (as I think all nearly all of Kutiman's compositions are) but also a unique, modern and exciting way to express the allure of Israel through art and music.

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